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SFORI, the leading experience training consultant in Portugal, and Rock in Rio, the world's biggest music and entertainment event, bring to Lisbon another edition of Rock in Rio Academy! An innovative experience for executives of all areas, with lectures and demonstrations by those who make the festival happen, in addition to special participation by professionals from various market segments that will put this living case study in context.
The methodology allows participants of Rock in Rio Academy to gain in-depth knowledge from behind the scenes of the event, which has become a global business case.
Modern management concepts will also be covered through practical examples supported by first-hand experience, tracing the path to success of an event that has lasted for more than 30 years.
Founder and President of Rock in Rio
Entrepreneur and creative thinker. In fact, he defines himself as a dreamer. Founder of Grupo Artplan, one of the largest players in the Brazilian communications market, he has been a pioneer in experience marketing. Putting Brazil on the international show business map, he turned the country into a recognized exporter of excellence in entertainment.
The passionate leader who has taken Rio to the world for more than 30 years.
CEO of Rock in Rio
An engineer with a postgraduate degree in business management, he was CEO of Osklen for 11 years, after an early career in the financial markets and international consulting. After expanding into several markets since taking over as CEO of Rock in Rio in 2011, he led the ambitious project to launch the brand in the United States - the largest entertainment market in the world. With challenges ranging from the management of teams to budgets and processes as well as the structuring mergers and acquisitions with international partners, the goal is bold: to turn the world's largest music event into the largest music brand in the world.
Executive VP of Rock in Rio
Roberta Medina is the complete executive. Heading Rock in Rio since 2001, she was responsible for adopting pioneering sustainability processes. Young and determined, she led the first steps of the festival’s internationalization, taking Rock in Rio to Portugal. She has been responsible for running the successful project for 12 years, making the strategic decisions and taking care of all the details of the festival, which, like her, conquered Lisbon with a Brazilian accent. With an extremely communicative and versatile profile, she acts as Executive VP in all markets where the event is held. In addition to Rock in Rio, she was also responsible for Better World projects such as the Christmas trees in Portugal, Poland and Romania.
Director of Marketing of Rock in Rio
A graduate in marketing from the University of Berkeley, she has collaborated with global brands across countries such as Brazil, Canada, the United States, Portugal and Spain. Director of Marketing of Rock in Rio for more than a decade, she participated in the brand’s internationalization, integrating with the group that led the expansion of the event to Lisbon and Madrid. Responsible for the management of the brand’s communications platform, she fosters the integration of the advertising, digital, promotions and PR departments, focusing on delivering unforgettable experiences to the public, partners and staff.
Artistic Director of the Sunset Stage
Singer, composer, instrumentalist and music producer, in 2007 he was invited to create the concept and lead the artistic direction for a new stage at Rock in Rio Lisbon. The Sunset Stage was born, and, under his management, has already made its way to four countries. He is passionate about people and can motivate the team like few others.
VP of Operations of Rock in Rio
Graduating in project management and civil engineering, and with 12 years of experience in civil construction and the public sector, he was invited to join the festival in 2007. He led parallel projects such as the Christmas trees in Romania and Lisbon, finally becoming VP of Operations. He has worked on editions of the festival in Brazil, Lisbon, Madrid and Las Vegas.
Director of Ticketing for Rock in Rio
A systems analyst graduating from PUC-Rio, her career has been marked by the development of solutions oriented to entertainment. Prior to joining the Rock in Rio team, she toured Brazil implementing sales and access systems for football stadiums, theaters, cinemas and tours of major artists. Since 2011, she has been in charge of the ticketing department of Rock in Rio, being responsible for ticket management, customer service and access systems for the festival. With tours in Spain, Portugal and the United States, she has the mission to delight the public from the moment of purchase until their entry into the City of Rock, managing the communications and customer service processes across diverse cultures.
Co-Founder of SFORI
Master's in Business Administration, postgraduate in leadership and team management. He holds an MBA in Strategy and Business Planning as well as a Law degree (legal-economic sciences). In 1999, he was chosen by ANJE as the winner of the Business Ideas contest at Lusiada University in Lisbon. Co-author of the management book "Casos Empresariais" (Business Cases) and collaborated on the content for the international marketing book "Campeões Portugueses no Estrangeiro" (Portuguese Champions Abroad). He is also a columnist for Jornal de Negocios and a frequent guest commentator on TSF. He has been a consultant on the European Project - EUFACINET - European Facilitators Network. Since 2013, he has been recognized several times as one of the most influential elements (among more than one million participants) in the Harvard LinkedIn network. In 2007 and 2014, he was part of the coordination team that won "Best Motivational and Incentive Event in Portugal" - 24 Hours of Management and 24 Hours of Logistics. Professor for the post-graduation course Leadership Training and Team Development - ISPA- IU
Co-Founder/Partner of SFORI
With an undergraduate degree and Master's in Business Management, he also holds an Executive MBA in Human Resources Management and an MBA in Strategy and Business Planning. A consultant, researcher and trainer in the areas of Human Resources, Experiential Training, Strategy and Marketing. He has won the award for “Best Motivational and Incentive Event in Portugal” several times with different educational initiatives under the "24-hour" model. Author of several books and articles dedicated to behavioral skills, teamwork and entrepreneurship at various national agencies. Received distinction on several occasions from Harvard Business Review, Insead and Forbes as a member of the "Major Influencers" group on LinkedIn. Vast experience in competency recognition and validation processes. Instructor and facilitator of behavioral dynamics associated with the creation, management and optimization of work teams in various contexts and sectors, accompanying and coordinating more than 400 teams from very different companies and sectors.
Founding Partner of Angra Marcas
Engineer by training but entrepreneur by calling, Pedro Baptista was a partner in Indústrias e Comércio de Moda with the brands Company and Companhia dos Pés, before founding Angra Marcas, a company that manages operations for big events such as the Rio Open, UFC and Open Air. Leading the company responsible for the licensing, development and operation of the official Rock of Rio stores, Pedro Baptista is behind the strategy of one of Brazil's largest licensing cases. He is also responsible for generating sponsorship for the festival in all existing markets: Brazil, Portugal, Spain and the United States.
Director of International Expansion
Studied Economics and Management at the Catholic University in Lisbon, where he was head of the Academic Association for three years and responsible for the development and creation of numerous events for the university. In addition, he chaired the Executive Committee of the Lisbon Academic Week. The connection with the world of events began at Expo 98, where he was Manager of Pavilion Affairs. He also collaborated in the production of the largest Christmas tree in Europe in 2004, as well as Open Air in 2005, which hosted the largest outdoor cinema in the world. He was responsible for other events, such as the first Environment Festival in Portugal, the largest waterfall fireworks show in the world, and the Mega Freshman Festival, among others. The trip with Rock in Rio began as a Production Assistant in 2004 and Producer in 2006, when, among other things, he was responsible for press conferences, lectures and the VIP area. In 2007, he became Production Manager at Rock in Rio-Lisbon, and in 2009 he went on to become Director of Production of Rock in Rio, being responsible for the production of Rock in Rio-Lisbon 2010, the editions of Rock in Rio-Madrid in 2010/2012 and editions of Rock in Rio in Brazil (2011/2013), when the event returned home. In 2012, he became Executive Director of Rock in Rio Lisbon and has been responsible for the last two editions. He has been Vice President of Production and Operations for Rock in Rio USA since 2014.
Co-Founder of AAA Academy
Author of "60 Dias em Harvard" (60 Days at Harvard), speaker and angel investor in 12 startups. He has held the presidency of companies in the financial and services sectors. AMP at Harvard Business School, Master’s from the University of Lancaster (UK) and FGV (Brazil).
The Living Case Study is a methodology that allows
the participant to experience the case in practice, in the environment in which it
takes place and with the people who make it a reality.
In the case studies applied in traditional business schools, the challenges are outdated, and their presentation is, as a rule, distant and introduced by someone with little direct knowledge of the case. At Rock in Rio Academy the experience is totally different - real, deep and interactive - with the participants having direct contact with the executives who put on the festival, as well as the latest news, innovative concepts and trends.
At Rock in Rio Academy, participants will be able to see the challenges of creating a global event up close, as well as the processes and solutions adopted to overcome them. All this is presented by the people who actually put on Rock in Rio.
All dreamers are potential entrepreneurs, but the magic lies in being able to make the dream a reality.
Rock in Rio Academy unveils the strategies that made Rock in Rio evolve from an idea into the world's biggest music festival, going beyond the entrepreneur's vision to become a solid and profitable business.
To make it in competitive markets an idea or concept is not enough, you need to deliver a complete experience. This requires processes that guide the execution of the business, a clear and detailed vision and an openness to creativity and innovation.
At Rock Academy, the participants will learn the dynamics to: structure a business model; manage strategic partnerships that support the operation; build measures for client relationships; and maintain win-win relationships with stakeholders; among many other management tools.
For a complete living case: a good dose of experience. Visiting each space in the City of Rock helps contextualize and strengthen all the concepts learned during the day.
In this module, the creator and president of Rock in Rio, Roberto Medina, will speak directly with the participants in an inspiring presentation that will demystify business management.
Rock in Rio Academy is available in two packages.
Both guarantee access to the same course, with varying experiences during the festival.
Formação Rock in Rio Academy – 27/06
Day pass to the festival
(general admission) – 29/06 or 30/06.
Formação Rock in Rio Academy – 27/06
Day pass to the festival with VIP access - 29/06 ou 30/06
SPECIAL GROUP DISCOUNTS:
1 Participant: 590,00€
5 Participants: 2.804,00€
10 Participants: 5.491,00€
20 Participants: 10.037,00€
30 Participants: 14.347,00€
40 Participants: 17.948,00€
50 Participants: 20.369,00€
1 Participant: 787,00€
5 Participants: 3.788,00€
10 Participants: 7.459,00€
20 Participants: 13.973,00€
30 Participants: 20.251,00€
40 Participants: 25.820,00€
50 Participants: 30.209,00€
Signup includes access to the Rock in Rio Academy, in addition tickets for the festival on June 29 or 30.
The displayed values include VAT at the legal rate in force.
Inspiration, learning and the realization of an idea, step by step.
LECTURES, MINI CASES,
DAY PASS FOR ROCK IN RIO
(JUNE 29th OR 30th)
Guided tour through
the CITY OF ROCK
THE ROCK IN RIO
If you are interested and feel this course program is right for you, register below
and we will send you the signup details and news about Rock in Rio Academy.